North Mallow
identity & packaging
Minnesota-based North Mallow makes all-natural artisan marshmallows. With upscale-yet-approachable branding that evokes northern adventure, this packaging system combines strong color, illustrative pattern, simple photography, and hand-applied labels.
Featured in Communication Arts 2016, Dieline 2016, and Print Regional Design Awards 2017.
Creative Direction: Scott Thares
Design: Tim Cronin, Jenny Moran
Photography: Todd Hafermaan
