North Mallow

identity & packaging

Minnesota-based North Mallow makes all-natural artisan marshmallows. With upscale-yet-approachable branding that evokes northern adventure, this packaging system combines strong color, illustrative pattern, simple photography, and hand-applied labels.

Featured in Communication Arts 2016, Dieline 2016, 
and Print Regional Design Awards 2017.

Creative Direction: Scott Thares
Design: Tim Cronin, Jenny Moran
Photography: Todd Hafermaan