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Hälsa Oat Yogurt
BRANDING & PACKAGING
“Hälsa” is Swedish for “health”— and the maker of America’s first Oatgurt. Their plant-based yogurt is made with nutritious ingredients like organic whole-grain oats, probiotics, and real fruit. With lively branding that incorporates playful illustration, bright color, and hand-drawn typography, Hälsa is kid-friendly and delicious.
Featured in World Brand Design Instagram blog 2018, and Dieline’s Top 50 Packaging Designs of the Decade 2020.
Creative Direction: Scott Thares
Design: Tim Cronin, Jenny Moran
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