Hälsa Oat Yogurt


“Hälsa” is Swedish for “health”— and the maker of America’s first Oatgurt. Their plant-based yogurt is made with nutritious ingredients like organic whole-grain oats, probiotics, and real fruit. With lively branding that incorporates playful illustration, bright color, and hand-drawn typography, Hälsa is kid-friendly and delicious.

Featured in World Brand Design Instagram blog 2018, and Dieline’s Top 50 Packaging Designs of the Decade 2020.

Creative Direction: Scott Thares
Design: Tim Cronin, Jenny Moran